Consumer Analytics, Marketing & Sales Excellence
SDI Service Offering
Understanding customer needs is the foundation of any successful product and business strategy. Winning businesses focus on most value creating customer segments and they fully align sales strategy, channels, organization, processes and tools
Our offering in Customer Analytics, Marketing & Sales Excellence includes:
- Customer segmentation, predominantly highly-actionable needs-based segmentations
- Cost-to-serve assessments and channel effectiveness
- Segment-specific product/service offering definition
- Salesforce effectiveness and incentive system optimization
- New business build offering, digital marketing & sales strategies
- Crowd-sourced innovation to target latent customer needs