Consumer Analytics, Marketing & Sales Excellence

SDI Service Offering

Understanding customer needs is the foundation of any successful product and business strategy. Winning businesses focus on most value creating customer segments and they fully align sales strategy, channels, organization, processes and tools

Our offering in Customer Analytics, Marketing & Sales Excellence includes:

  • Customer segmentation, predominantly highly-actionable needs-based segmentations
  • Cost-to-serve assessments and channel effectiveness
  • Segment-specific product/service offering definition
  • Salesforce effectiveness and incentive system optimization
  • New business build offering, digital marketing & sales strategies
  • Crowd-sourced innovation to target latent customer needs
market analytics and insights to align sales, marketing and operations

We equip our clients with deep market and customer analytics and insights to best align their sales, marketing, and operations to maximize business value.

SDI Approach

SDI has developed a unique approach to customer analytics with strong emphasis on primary competitor, customer and market trends insights. SDI engages our clients’ customers into direct dialogues through customer journeys, detailed interviews and surveys. Our proprietary 10-step process yields best practice solutions that maximize our clients’ business value.

The SDI approach differs significantly from other consulting firms, as we:

  • Ensure that our customer segmentation strategies build on deep fact bases and market insights, e.g. obtained from comprehensive customer workshops, interviews and surveys
  • Employ state-of-the-art customer analytics to produce highly relevant insights
  • Turn facts and insights into sustained short- and long-term earnings for our clients

Project References

Our Capabilities - Consumer Analytics, Marketing and

SDI Industries Energy

Energy & Utilities

Achieving marketing excellence in energy retail

Indirect sales channel assessment for C&I energy customers

Developing the business model of the future for leading energy retailer

SDI Industries Chemicals


Global assessment of CRM tools for a chemical company

Customer Centricity through data analytics for a global chemical leader

Refining & chemical customer segmentation for leading chemical firm

SDI Industries Pharmaceuticals


Corporate selling strategy for a pharmaceutical company

Targeted, needs-based market segmentation strategy for a major pharmaceutical company

Brand performance assessment for a pharmaceutical company

Case Study Automotive


Segmentation-based go-to-market strategy for an OEM

Streamlined TO-BE proposal development process for an automotive supplier

Automotive integrated customer processes & distribution strategies

Case Study Consumer Goods and Retail

Consumer goods & Retail

Definition and implementation of Key Account Management tool for leading FMCG

Competitor and customer needs analysis for a leading FMCG

Competitor and customer needs analysis for a food ingredients producer

Case Study Financial Services

Financial Services

Customer segmentation and analytics for private wealth management

Retail banking customer needs assessment and strategy

Case Study Telecommunications


Customer segmentation for a telecom provider for offshore oil rigs

Definition and implementation of a global CRM / KAM solution

Strategic Customer Workshops for a telecom provider