Chemicals
Customer Analytics, Marketing & Sales Excellence

Case Study

Customer Centricity through data analytics for a global chemical leader

SDI supported a major chemical company to establish a new data analytics framework to increase customer centricity of the organization and boost sales in B2B market

Client situation

A leading multinational chemical firm sought to seize full potential in B2B market by better understanding customer needs and purchasing patterns by leveraging existing customer data

Project approach

SDI developed a data analytics framework to integrate data from customer relationship management tools and other relevant systems, provided a detailed project implementation plan, and ran a pilot project for a smaller customer group

Outcome

Pilot project conducted by SDI quickly provided valuable customer insights and client proceeded with the full scale roll-out of the program

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