Case Study
Customer Centricity through data analytics for a global chemical leader
Client situation
A leading multinational chemical firm sought to seize full potential in B2B market by better understanding customer needs and purchasing patterns by leveraging existing customer data
Project approach
SDI developed a data analytics framework to integrate data from customer relationship management tools and other relevant systems, provided a detailed project implementation plan, and ran a pilot project for a smaller customer group
Outcome
Pilot project conducted by SDI quickly provided valuable customer insights and client proceeded with the full scale roll-out of the program