Customer Analytics, Marketing & Sales Excellence

Case Study

Streamlined TO-BE proposal development process for an automotive supplier

SDI redesigned proposal development process for a large equipment supplier for the automotive industry leading to lower overall cost and higher proposal win rate

Client situation

Industrial manufacturing company focused on supplying equipment to automotive industry identified inefficiencies in its proposal development process which lead to higher costs or proposal failures

Project approach

SDI systematically analyzed the state of the current AS-IS process, identified improvement opportunities, and developed a streamlined TO-BE process with clear prioritization and actionable implementation plan


Proposed solution obtained rapid buy-in from key project stakeholders and client quickly proceeded with implementation of the co-designed TO-BE process

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