Consumer goods & Retail
Customer Analytics, Marketing & Sales Excellence
Case Study Consumer Goods and Retail

Case Study

Competitor and customer needs analysis for a leading FMCG

SDI developed a needs-based customer segmentation for a leading FMCG player, compared its performance against key competitors, and derived optimal value proposition for its target customer segments

Client situation

A leading manufacturer of fast moving consumer goods needed to reassess its customer segmentation and targeting approach as well as to refine its value proposition for the target customer segments

Project approach

SDI performed a thorough internal sales data assessment and an extensive customer survey to segment customers by needs, to compare performance against competitors, and developed value propositions to stay ahead of the competition

Outcome

Client successfully implemented the new segmentation approach and was able to realign its value delivery system, as well as distribution and sales processes for the new needs-based customer segments

Case Study Consumer Goods and Retail

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