Automotive
Customer Analytics, Marketing & Sales Excellence

Case Study

Automotive integrated customer processes & distribution strategies

SDI assisted a large automotive manufacturing in redesigning its sales process by implementing a rigorous customer process framework and integrating it across company’s process landscape and CRM systems

Client situation

A large automotive client identified the need to streamline its customer interaction processes across all customer touchpoints to improve new vehicle sales and after sales performance

Project approach

In close collaboration with the client, SDI successfully developed the customer process framework capturing all customer touchpoints, process steps, key requirements, responsible parties, associated supporting documents, KPIs, and many more

Outcome

The framework was successfully harmonized and implemented by the client across its process landscape and quickly integrated into CRM systems

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