Case Study
Automotive integrated customer processes & distribution strategies
Client situation
A large automotive client identified the need to streamline its customer interaction processes across all customer touchpoints to improve new vehicle sales and after sales performance
Project approach
In close collaboration with the client, SDI successfully developed the customer process framework capturing all customer touchpoints, process steps, key requirements, responsible parties, associated supporting documents, KPIs, and many more
Outcome
The framework was successfully harmonized and implemented by the client across its process landscape and quickly integrated into CRM systems