Case Study
Retail banking customer needs assessment and strategy
Client situation
Client looked for a more effective customer segmentation strategies in order to capture higher-value retail customers as well as to better understand the exact cost-to-serve on a by customer basis and increase overall profitability
Project approach
SDI thoroughly conducted customer segmentation via survey to define new technology-based products and services based on customer needs as well as compared competitors’ performance across these offerings
Outcome
SDI successfully identified new attractive products and services to offer to the customers as well as supported the client with first pilot launch