Chemicals
Customer Analytics, Marketing & Sales Excellence

Case Study

Refining & chemical customer segmentation for leading chemical firm

SDI developed a needs-based customer segmentation system in refining and chemical industry for a large bulk chemical manufacturing company to ensure effective differentiation and enhance value proposition

Client situation

Large chemical manufacturer was looking to better understand customer needs and thereby enhance its differentiation and value proposition compared to the competition

Project approach

SDI followed its 10-step process to perform needs-based customer segmentation through conducting top-level customer workshops and surveys, prioritized segments by attractiveness, and developed segment-specific value propositions

Outcome

SDI defined new customer segments as well as developed and ensured new value delivery system on client’s organizational and functional levels

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