Telecommunications
Customer Analytics, Marketing & Sales Excellence

Case Study

Customer segmentation for a telecom provider for offshore oil rigs

SDI supported a specialized provider of telecommunication solutions for offshore oil rigs in customer analytics and segmentation efforts

Client situation

Client looked for a more effective customer segmentation strategy in order to capture higher-value offshore oil rig customers as well as to better understand its competitive position in attractive market segments

Project approach

SDI thoroughly conducted a needs-based customer segmentation and analyzed own gaps to customer needs and competitive offering in attractive market segments

Outcome

SDI successfully identified a large number of attractive segments to focus on, as well as redefined client’s value propositions and pricing in these segments to stay ahead of the competition

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