Case Study
Customer segmentation for a telecom provider for offshore oil rigs
Client situation
Client looked for a more effective customer segmentation strategy in order to capture higher-value offshore oil rig customers as well as to better understand its competitive position in attractive market segments
Project approach
SDI thoroughly conducted a needs-based customer segmentation and analyzed own gaps to customer needs and competitive offering in attractive market segments
Outcome
SDI successfully identified a large number of attractive segments to focus on, as well as redefined client’s value propositions and pricing in these segments to stay ahead of the competition