Customer Analytics, Marketing & Sales Excellence

Case Study

Targeted, needs-based market segmentation strategy for a major pharmaceutical company

SDI supported strategy design for improved customer targeting and prioritization of key customer segments in a major pharmaceutical company

Client situation

A major pharmaceutical company sought an assessment of their current customer base to revise their current Marketing & Sales strategy

Project approach

SDI set up several workshops and interviews to develop thorough understanding of all key stakeholders involved and to segment customers based on Needs, Benefits, Trends & Issues which led to comprehensive strategy recommendations


SDI customer segmentation delivered a profound understanding of the specifics of each customer group and thereby, the basis for improved customer targeting and improved prioritization of key customer segments

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