Chemicals
Customer Analytics, Marketing & Sales Excellence

Case Study

Global assessment of CRM tools for a chemical company

SDI’s global assessment of CRM tools provided concrete recommendations for the integrated improvement of customer information and communication processes for a large chemical company

Client situation

A large chemical company was looking to efficiently update and integrate their current IT landscape for customer data management and communication purposes

Project approach

SDI leveraged insights from 65 executive level interviews and a thorough review of the existing IT landscape to obtain a customer touch point and process analysis as the basis for a cost/benefit assessment of communication tools

Outcome

The proposed CRM tool significantly supported client’s achievement of the Strategic Plan by helping secure substantial additional revenue of €215MM+ within a five-year timeframe

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