Pharmaceuticals
Customer Analytics, Marketing & Sales Excellence

Case Study

Brand performance assessment for a pharmaceutical company

SDI advised a leading pharmaceutical company by assessing and shifting their brand strategy to achieve more effective product positioning and improve the client’s financial performance

Client situation

A large pharmaceutical company requested identification of potential opportunities for their brands to pursue and a quantification of the financial perspectives on these opportunities

Project approach

SDI identified a set of recommendations and actions to consider following a thorough assessment of the client’s brand portfolio and developed a tailored marketing responsiveness model

Outcome

The proposed change in brand strategy included stronger investment in growth markets, modifications in sales strategies, retargeting of select customer segments, and new emphasis on product value proposition to enhance client’s financial performance

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