Case Study
Brand performance assessment for a pharmaceutical company
Client situation
A large pharmaceutical company requested identification of potential opportunities for their brands to pursue and a quantification of the financial perspectives on these opportunities
Project approach
SDI identified a set of recommendations and actions to consider following a thorough assessment of the client’s brand portfolio and developed a tailored marketing responsiveness model
Outcome
The proposed change in brand strategy included stronger investment in growth markets, modifications in sales strategies, retargeting of select customer segments, and new emphasis on product value proposition to enhance client’s financial performance