Case Study
Customer segmentation and analytics for private wealth management
Client situation
Client looked for a more effective customer segmentation strategy in order to capture higher-value private banking customers as well as to better understand the exact cost-to-serve on a by customer basis and increase overall profitability
Project approach
SDI thoroughly conducted a needs-based customer segmentation and analyzed gaps covering the majority of attractive segments in order to lay out a foundation for the TO-BE design of the outbound sales processes
Outcome
SDI successfully identified a large number of attractive segments to focus on as well as the least attractive sector for deprioritization. Furthermore, SDI provided clear recommendations on the redesign of sales process within the organization