Case Study
Definition and implementation of a global CRM / KAM solution
Client situation
A global provider of telecommunications solutions required assistance in understanding customer needs in various regions and countries where it is active to implement the most appropriate CRM tool on a global scale
Project approach
SDI conducted over 60 in-person top-level interviews with client’s customers across the globe to better understand their needs and service features they value or would value the most, as well as guided the tool selection process
Outcome
SDI ensured a well informed tool selection process focusing on most important customer needs across the globe and maximizing return on investment