Customer Analytics, Marketing & Sales Excellence

Case Study

Definition and implementation of a global CRM / KAM solution

SDI supported a multinational telecommunication provider to establish a global customer relationship management IT solution to manage and communicate with its key accounts

Client situation

A global provider of telecommunications solutions required assistance in understanding customer needs in various regions and countries where it is active to implement the most appropriate CRM tool on a global scale

Project approach

SDI conducted over 60 in-person top-level interviews with client’s customers across the globe to better understand their needs and service features they value or would value the most, as well as guided the tool selection process


SDI ensured a well informed tool selection process focusing on most important customer needs across the globe and maximizing return on investment

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