Customer Analytics, Marketing & Sales Excellence
Case Study Automotive

Case Study

Segmentation-based go-to-market strategy for an OEM

SDI supported an automotive original equipment manufacturer (OEM) to develop a segmentation-based go-to-market strategy to expand into new or yet underrepresented customer segments

Client situation

As part of major growth program, a leading OEM-client was seeking for most attractive customer segments to expand into while ensuring stabilization of the core business

Project approach

SDI performed a rigorous customer segment screening, evaluating market sizes and growth, as well as determining potential fit of client’s capabilities and customer needs


The SDI screening process identified and prioritized product & customer segments for expansion focus including a set of 7 core initiatives with an actionable implementation plan

Case Study Automotive

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