Case Study
Segmentation-based go-to-market strategy for an OEM
Client situation
As part of major growth program, a leading OEM-client was seeking for most attractive customer segments to expand into while ensuring stabilization of the core business
Project approach
SDI performed a rigorous customer segment screening, evaluating market sizes and growth, as well as determining potential fit of client’s capabilities and customer needs
Outcome
The SDI screening process identified and prioritized product & customer segments for expansion focus including a set of 7 core initiatives with an actionable implementation plan