Customer Analytics, Marketing & Sales Excellence
Case Study Telecommunications

Case Study

Strategic Customer Workshops for a telecom provider

SDI supported a major telecom provider to conduct top-level workshops with its select key accounts to better understand customer needs, jointly develop tailored solutions, and strengthen long-term relationships

Client situation

Leading client in the telecom industry requested support to organize, structure, and conduct a series of strategic workshops with select key accounts on director and executive levels

Project approach

Leveraging best practices, SDI prepared the client for workshop by developing “Get-Smart-Kits” and working with client to design solutions tailored to the needs of the customer, structured the workshops, and conducted the workshop


Workshop resulted in critical insights about customer needs, which had clear implications on products offered to concrete customers as well as future new product development

Case Study Telecommunications

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