Case Study
Strategic Customer Workshops for a telecom provider
Client situation
Leading client in the telecom industry requested support to organize, structure, and conduct a series of strategic workshops with select key accounts on director and executive levels
Project approach
Leveraging best practices, SDI prepared the client for workshop by developing “Get-Smart-Kits” and working with client to design solutions tailored to the needs of the customer, structured the workshops, and conducted the workshop
Outcome
Workshop resulted in critical insights about customer needs, which had clear implications on products offered to concrete customers as well as future new product development