Consumer goods & Retail
Customer Analytics, Marketing & Sales Excellence

Case Study

Definition and implementation of Key Account Management tool for leading FMCG

SDI supported a multinational FMCG manufacturer to establish a global customer relationship management IT solution to manage and communicate with their key accounts

Client situation

A leading FMCG manufacturer required assistance in understanding their key account needs in various target regions and countries to globally implement the most appropriate CRM tool

Project approach

SDI conducted a series of in-person top-level interviews with client’s key accounts to better understand their needs and valued product/service features and guided the tool selection process in close collaboration with client

Outcome

SDI ensured a well informed tool selection process focusing on most important customer needs across the globe thus maximizing overall return on investment

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