Consumer goods & Retail
Customer Analytics, Marketing & Sales Excellence
Case Study Consumer Goods and Retail

Case Study

Definition and implementation of Key Account Management tool for leading FMCG

SDI supported a multinational FMCG manufacturer to establish a global customer relationship management IT solution to manage and communicate with their key accounts

Client situation

A leading FMCG manufacturer required assistance in understanding their key account needs in various target regions and countries to globally implement the most appropriate CRM tool

Project approach

SDI conducted a series of in-person top-level interviews with client’s key accounts to better understand their needs and valued product/service features and guided the tool selection process in close collaboration with client


SDI ensured a well informed tool selection process focusing on most important customer needs across the globe thus maximizing overall return on investment

Case Study Consumer Goods and Retail

If you are interested in this case study, then please provide your contact details so that we can set-up a follow-up conversation with you.

Terms & Privacy

By checking the box below, I agree to the terms & privacy policy of this webpage. Please see our Legal Information page for more details.

Please add 6 and 8.