Pharmaceuticals
Customer Analytics, Marketing & Sales Excellence

Case Study

Corporate selling strategy for a pharmaceutical company

SDI advised a pharmaceutical company on the implementation of a corporate sales strategy focusing on target customers, leveraging key influencers, and an improved sales model and resource planning

Client situation

A pharmaceutical company was seeking to adapt its corporate sales strategy to increase reach, conversion and efficiency

Project approach

SDI conducted extensive research and analyses to find an exhaustive amount of alternatives for the client and focused its concise and implementable strategy recommendations on improving customer targeting, leveraging influencers, and adapting the sales model

Outcome

Proposed strategic shift allowed large upside potential by restructuring the entire corporate sales process, hiring and contracting new sales FTEs, and executing targeted promotion programs

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