Case Study
Corporate selling strategy for a pharmaceutical company
Client situation
A pharmaceutical company was seeking to adapt its corporate sales strategy to increase reach, conversion and efficiency
Project approach
SDI conducted extensive research and analyses to find an exhaustive amount of alternatives for the client and focused its concise and implementable strategy recommendations on improving customer targeting, leveraging influencers, and adapting the sales model
Outcome
Proposed strategic shift allowed large upside potential by restructuring the entire corporate sales process, hiring and contracting new sales FTEs, and executing targeted promotion programs