The energy retail industry faces multiple complex challenges including:
- Decelerating demand growth and changed usage patterns across most customer groups mainly resulting from energy efficiency measures, demand response and other analytics-driven devices
- Increased customer-sited generation puts downward pressure on retail sales but creates strategic opportunities to expand retailer product offering to "prosumers"
- Ongoing consolidation: Record-high transaction numbers reveal retail-book focused mergers and acquisitions as the preferred growth strategy in the sector
- Changing procurement models, such as peer-to-peer trading, growing importance of aggregation, and continued indirect channel growth, challenge traditional retailer business models