Energy & Utilities Energy Retail
Strategy Design & Implementation, Digital Strategies

Case Study

Winning residential retail energy through comprehensive international trend study

SDI conducted a comprehensive market assessment of the retail energy market deriving key implications based on changing regulation, supply/demand developments and market trends

Client situation

The client identified the need for external reassessment of most important trends in U.S. and international retail energy markets to adequately align its strategic positioning and ensure sustained profitability

Project approach

SDI completed a thorough residential retail energy market assessment focusing on macroeconomic and demographic factors, supply/demand developments, product and services trends, and regulatory environment

Outcome

SDI derived key implications for client’s short- and long-term market strategy and identified promising customer segments and new focus areas for product & service development

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