Energy & Utilities Energy Retail
Strategy Design & Implementation, Digital Strategies
Case Study Energy Retailer

Case Study

UK retail energy market entry strategy for major U.S. integrated utility

SDI supported a leading US energy company in developing an actionable entry strategy into the UK Retail energy market by analyzing market attractiveness for the energy retail businesses and client’s capabilities to perform

Client situation

A leading U.S.-based integrated energy company sought to diversify and expand its geographic presence by entering the U.K. electricity and gas retail market

Project approach

SDI used its proprietary Where-To-Play and How-To-Win methodology to assess the market attractiveness based on overall and segment-specific size, growth, profitability, regulatory environment, as well as client’s capabilities to develop a competitive entry strategy


SDI developed a detailed roadmap for market entry and growth in the U.K. including identification of M&A targets active in attractive market segments for the client

Case Study Energy Retailer

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