Case Study
UK retail energy market entry strategy for major U.S. integrated utility
Client situation
A leading U.S.-based integrated energy company sought to diversify and expand its geographic presence by entering the U.K. electricity and gas retail market
Project approach
SDI used its proprietary Where-To-Play and How-To-Win methodology to assess the market attractiveness based on overall and segment-specific size, growth, profitability, regulatory environment, as well as client’s capabilities to develop a competitive entry strategy
Outcome
SDI developed a detailed roadmap for market entry and growth in the U.K. including identification of M&A targets active in attractive market segments for the client