Energy & Utilities Wholesale
Customer Analytics, Marketing & Sales Excellence

Case Study

US gas trading customer analytics for regional expansion

The SDI project focused on identifying and capturing high-value retail gas customers for a wholesale commodity trading company seeking growth into adjacent regions

Client situation

Client looked to identify attractive industrial customers to originate structured gas procurement transactions

Project approach

SDI conducted a thorough customer screening in target regions identifying industrial customers with needs for complex gas procurement transactions

Outcome

SDI identified a number of attractive customer segments with concrete leads to pursue for the client

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