Strategy Design & Implementation, Digital Strategies

Case Study

Strategic pricing for telecom provider

SDI supported a leading telecommunications provider to realign its pricing policies with its new strategy and customer segmentation

Client situation

Following a rigorous Cost-to-serve assessment, Client realized the need to optimize its product pricing to maximize profitability for its target customer segments

Project approach

SDI analyzed client’s internal pricing and sales data to understand pricing elasticities, as well as conducted competitive benchmarking to compare client’s pricing by product/service and customer segment


The implemented pricing approach combined Cost-to-serve guidelines, competitive data, and pricing elasticity insights ensuring optimal profitability for target customer segments

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