Case Study
Strategic pricing for telecom provider
Client situation
Following a rigorous Cost-to-serve assessment, Client realized the need to optimize its product pricing to maximize profitability for its target customer segments
Project approach
SDI analyzed client’s internal pricing and sales data to understand pricing elasticities, as well as conducted competitive benchmarking to compare client’s pricing by product/service and customer segment
Outcome
The implemented pricing approach combined Cost-to-serve guidelines, competitive data, and pricing elasticity insights ensuring optimal profitability for target customer segments