Energy & Utilities
Transmission & Distribution
Customer Analytics, Marketing & Sales Excellence
![Case Study Energy Transmission and Distribution](assets/images/c/SDI-CaseStudy_EnergyUtilities-TransmissionDistribution-64dfad0b.jpg)
Case Study
Smart meter customer segmentation and analytics
Client situation
Client looked for an effective customer segmentation approach to maximize impact of the smart meter program during the roll-out period, which is set for ~5 years
Project approach
SDI leveraged its proven needs-based customer segmentation approach to identify customers with greatest potential value add for them and for the grid from the smart meter installation
Outcome
SDI successfully identified a number of attractive industrial and commercials segments to focus on first as well as developed initial value propositions for
![Case Study Energy Transmission and Distribution](assets/images/c/SDI-CaseStudy_EnergyUtilities-TransmissionDistribution-64dfad0b.jpg)