Energy & Utilities
Transmission & Distribution
Customer Analytics, Marketing & Sales Excellence
Case Study
Smart meter customer segmentation and analytics
Client situation
Client looked for an effective customer segmentation approach to maximize impact of the smart meter program during the roll-out period, which is set for ~5 years
Project approach
SDI leveraged its proven needs-based customer segmentation approach to identify customers with greatest potential value add for them and for the grid from the smart meter installation
Outcome
SDI successfully identified a number of attractive industrial and commercials segments to focus on first as well as developed initial value propositions for