Energy & Utilities Transmission & Distribution
Customer Analytics, Marketing & Sales Excellence

Case Study

Smart meter customer segmentation and analytics

SDI supported a leading utility to define a roll-out plan for its nationwide smart meter program via segmenting and prioritizing customers for the phased roll-out

Client situation

Client looked for an effective customer segmentation approach to maximize impact of the smart meter program during the roll-out period, which is set for ~5 years

Project approach

SDI leveraged its proven needs-based customer segmentation approach to identify customers with greatest potential value add for them and for the grid from the smart meter installation

Outcome

SDI successfully identified a number of attractive industrial and commercials segments to focus on first as well as developed initial value propositions for

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