Case Study
New country entry strategy for an integrated financial services firm
Client situation
A leading financial services firm mainly present in Western and Central Europe sought to diversify and expand its geographic presence by expanding into
Project approach
SDI used its proprietary Where-To-Play and How-To-Win methodology to assess the attractiveness of the market and client’s focus customer segments in target countries, as well as client’s capabilities to perform in these markets
Outcome
SDI developed a detailed roadmap for market entry and growth in target markets including scenarios and business cases for both organic and M&A-based expansion