Financial Services
Strategy Design & Implementation, Digital Strategies

Case Study

New country entry strategy for an integrated financial services firm

SDI supported a large integrated financial services firm to expand and define entry strategy for several geographically adjacent Central and Eastern European markets

Client situation

A leading financial services firm mainly present in Western and Central Europe sought to diversify and expand its geographic presence by expanding into

Project approach

SDI used its proprietary Where-To-Play and How-To-Win methodology to assess the attractiveness of the market and client’s focus customer segments in target countries, as well as client’s capabilities to perform in these markets

Outcome

SDI developed a detailed roadmap for market entry and growth in target markets including scenarios and business cases for both organic and M&A-based expansion

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