Energy & Utilities
Energy Services
Strategy Design & Implementation, Digital Strategies
Case Study
Needs-based customer segmentation in distributed generation
Client situation
Client recognized growth opportunities in the distributed generation market and demanded detailed understanding of customer needs, regulatory requirements and decision making processes in order to assess feasibility of market entry
Project approach
SDI developed, executed and analyzed customer needs in great detail by conducting 75+ customer interviews, which informed the development of needs-based customer segments, and the identification of promising market opportunities for distributed generation
Outcome
Thanks to SDI data collection efforts which exceeded the initial target by 50%, client was able to design and implement a segment-specific growth strategy based on comprehensive SDI analyses