Energy & Utilities Energy Services
Strategy Design & Implementation, Digital Strategies

Case Study

Needs-based customer segmentation in distributed generation

SDI developed an in-depth understanding of Distributed Generation by completing a thorough customer needs assessment focusing on effective decision making processes within identified customer segments

Client situation

Client recognized growth opportunities in the distributed generation market and demanded detailed understanding of customer needs, regulatory requirements and decision making processes in order to assess feasibility of market entry

Project approach

SDI developed, executed and analyzed customer needs in great detail by conducting 75+ customer interviews, which informed the development of needs-based customer segments, and the identification of promising market opportunities for distributed generation

Outcome

Thanks to SDI data collection efforts which exceeded the initial target by 50%, client was able to design and implement a segment-specific growth strategy based on comprehensive SDI analyses

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