Consumer goods & Retail
Strategy Design & Implementation, Digital Strategies

Case Study

Market entry strategy for a home services and equipment provider looking to expand geographically

SDI supported a well-established home services company in expanding into new markets by assessing different investment opportunities and developing a go-to market plan

Client situation

Following a complex merger, a well-established home services company wished to explore growth opportunities via strategic geographic expansion

Project approach

SDI comprehensively analyzed the client’s business to best identify, assess, and prioritize the potential of several new geographic markets and their attractiveness as the basis for building a business case for market expansion


SDI devised a go-to-market plan for a successful expansion, incorporating market attractiveness and concrete ability to capture

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