Case Study
Market entry strategy for a home services and equipment provider looking to expand geographically
Client situation
Following a complex merger, a well-established home services company wished to explore growth opportunities via strategic geographic expansion
Project approach
SDI comprehensively analyzed the client’s business to best identify, assess, and prioritize the potential of several new geographic markets and their attractiveness as the basis for building a business case for market expansion
Outcome
SDI devised a go-to-market plan for a successful expansion, incorporating market attractiveness and concrete ability to capture