Telecommunications
Cost Reduction, Process & IT Systems Optimization

Case Study

Indirect Channel Effectiveness Optimization for a Telecom provider

SDI helped a major telecom provider to capture rapidly growing opportunity in the indirect channel via effective segmentation and targeting of the channel partners

Client situation

After realizing sales decline in its traditional sales channels, client identified a market trend of sales growth in the indirect channel, and required immediate action to recover lost customers and, at the same time, seize the market opportunity

Project approach

SDI developed a segmentation framework for indirect channel partners focusing on their effectiveness and profitability of transactions as well as established a systematic process for screening and selecting indirect channel partners

Outcome

SDI’s project work ensured quick ramp up of indirect channel sales restoring and even improving original customer retention rates

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