Case Study
Gas storage customer needs detailed customer assessment and segmentation
Client situation
Client recognized opportunities in readjustment of the tariff structure to better serve current and potential customers by developing thorough understanding of customer needs
Project approach
SDI developed detailed needs-based customer segmentation framework by conducting key customer interviews and identifying promising market opportunities for gas storage services
Outcome
Through SDI’s primary data collection from key customers, client was able to design and implement segment-specific readjustments to tariff structures for gas storage services