Energy & Utilities Generation & Upstream
Customer Analytics, Marketing & Sales Excellence

Case Study

Gas needs assessment of large industrial customers

SDI supported a wholesale unit of a large energy company to establish gas commodity sales and delivery to large industrial customers, including operators of industrial on-site combined heat and power (CHP) plants

Client situation

An integrated energy identified opportunity in engaging in structured gas transactions with industrial CHP customers and requested support to better understand the market landscape and to identify most attractive customers

Project approach

SDI developed a detailed database of potential customers and prioritized most attractive targets based on gas consumption and other factors, such as location, CHP type, etc.

Outcome

SDI database provided actionable prioritization of potential customers and enabled client to directly pursue customers with high likelihood to transact

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