Energy & Utilities
Generation & Upstream
Customer Analytics, Marketing & Sales Excellence
Case Study
Gas needs assessment of large industrial customers
Client situation
An integrated energy identified opportunity in engaging in structured gas transactions with industrial CHP customers and requested support to better understand the market landscape and to identify most attractive customers
Project approach
SDI developed a detailed database of potential customers and prioritized most attractive targets based on gas consumption and other factors, such as location, CHP type, etc.
Outcome
SDI database provided actionable prioritization of potential customers and enabled client to directly pursue customers with high likelihood to transact