Case Study
Gas-fired generation segmentation for originating gas commodity transactions
Client situation
Client with strong structuring capability of commodity transactions for the power generation sector identified potential opportunities to serve needs of gas-fired power plants and requested targeted support for segmenting and targeting potential customers
Project approach
SDI structured and developed a detailed power plant database capturing relevant unit-level characteristics and operational details to enable effective targeting of organizations most likely to transact with the client
Outcome
The developed database proved be a highly usable tool to pull, manage, and update power plant data key to identifying the right target customers that merit actively pursuit for transactions