Energy & Utilities Generation & Upstream
Customer Analytics, Marketing & Sales Excellence

Case Study

Gas-fired generation segmentation for originating gas commodity transactions

SDI successfully supported a large power and gas trading company to identify opportunities for structured natural gas transactions with gas-fired power plants

Client situation

Client with strong structuring capability of commodity transactions for the power generation sector identified potential opportunities to serve needs of gas-fired power plants and requested targeted support for segmenting and targeting potential customers

Project approach

SDI structured and developed a detailed power plant database capturing relevant unit-level characteristics and operational details to enable effective targeting of organizations most likely to transact with the client

Outcome

The developed database proved be a highly usable tool to pull, manage, and update power plant data key to identifying the right target customers that merit actively pursuit for transactions

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