Energy & Utilities Transmission & Distribution
Customer Analytics, Marketing & Sales Excellence

Case Study

Electricity distribution customer needs assessment / analytics

SDI supported a large regulated utility to identify growth opportunities in non-regulated services, such as demand response, solar panel plans or energy efficiency

Client situation

Client intended to expand into new service offerings for which it needed an initial analysis of customer segments and their needs for the services that client was able to provide within its regulatory constraints

Project approach

SDI thoroughly conducted a needs-based customer segmentation by via detailed survey to identify most attractive segments and service offerings to prioritize

Outcome

For each potential service offering, SDI identified attractive customer segments providing initial opportunity sizing and prioritized options for detail business case analysis

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