Energy & Utilities
Transmission & Distribution
Customer Analytics, Marketing & Sales Excellence
Case Study
Electricity distribution customer needs assessment / analytics
Client situation
Client intended to expand into new service offerings for which it needed an initial analysis of customer segments and their needs for the services that client was able to provide within its regulatory constraints
Project approach
SDI thoroughly conducted a needs-based customer segmentation by via detailed survey to identify most attractive segments and service offerings to prioritize
Outcome
For each potential service offering, SDI identified attractive customer segments providing initial opportunity sizing and prioritized options for detail business case analysis