Automotive
Strategy Design & Implementation, Digital Strategies

Case Study

China market entry strategy definition and implementation for a Tier 1/2 automotive supplier

SDI assisted a mid-sized European Tier 1/2 supplier of vehicle components to design a go-to-market strategy including optimal geographic footprint for the Chinese market

Client situation

To rapidly grow and diversify successful European business, client decided to investigate Chinese market and develop a business case for various entry scenarios

Project approach

SDI segmented the OEM landscape and value chain, reviewed regulatory framework for client’s products, as well as identified optimal locations for manufacturing, distribution, and management in China

Outcome

After thorough analysis, client proceeded with investment into a joint venture with a local partner to establish manufacturing and local distribution presence in China in quickest manner

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