Case Study
China market entry strategy definition and implementation for a Tier 1/2 automotive supplier
Client situation
To rapidly grow and diversify successful European business, client decided to investigate Chinese market and develop a business case for various entry scenarios
Project approach
SDI segmented the OEM landscape and value chain, reviewed regulatory framework for client’s products, as well as identified optimal locations for manufacturing, distribution, and management in China
Outcome
After thorough analysis, client proceeded with investment into a joint venture with a local partner to establish manufacturing and local distribution presence in China in quickest manner